How to formulate a problem statement is an essential skill to build. A problem statement doesn’t necessarily mean that there is a “problem” but it describes what you are trying to achieve, which can be an improvement, a problem to solve or a new and different way of doing things.
What can be challenging about creating a problem statement is to be able to lead with abstract thinking, instead of creating a solution before understanding the potential scope of what you are dealing with. The difference between creating the problem statement and finding the optimal solution can be seen as strategy vs. operations. If you are operation-driven, you may be in the habit of basing your performance on quantity (how much we do); if you are strategy-driven, you want to “think first” before going into action so that you can ensure you are on the right direction and could create a new way of doing based on quality, leading to better outcomes. You may still want to be action-driven and avoid the "overthinking trap" but you need to understand what you are ultimately trying to achieve.
If you fail to formulate the problem statement, you may aim at the wrong target or miss opportunities.
Here is a basic example: you may think you need to change your website homepage weekly so that users will want to come back because there is new content. The problem statement here starts with “we would like our web users to come back to the website more often than they do now and engage more with our content”. Once you start looking into data, you may find the homepage is not the most visited page or that the content you had in mind may not be the best way to engage your users, leading you to consider other solutions.
An easy way to practice this skill is by always asking yourself the following key questions before starting a new endeavor:
Once you start practicing this skill, you will probably find out that we face problem statements on a daily basis but may ignore them as such because of our beliefs or biases. With increased awareness, you can build the skill to approach situations with a strategic mindset.